12th Annual Pre-Convention Communications Workshop
Tuesday, October 20, 2020
(Separate fee: $100)
View full agenda and speakers bios
Watch informative video
|1:00 – 1:15 p.m.||Welcome & Introduction|
|1:15 – 2:30 p.m.||Session 1 - How to Communicate Risk: Lessons from the Coronavirus Pandemic|
How do we best communicate about risk – especially a public health risk such as the coronavirus – to our school communities? During a pandemic, providing accurate, up-to-date information to stakeholders can make the difference between illness and health, life or death. In this interactive session, experts in communication, psychology and public health will discuss how school leaders can convey the appropriate level of risk during emergency situations so that stakeholders can make informed decisions. We’ll cover how to:
Strike the right tone in your message - do you instill fear or exert calm?
Prevent your audience from becoming numb to your messaging
Influence stakeholders to take a specific action (i.e., wear a facemask, social distance, etc.)
Avoid sending mixed messages
We’ll draw lessons from how others, including the news media, have communicated about the coronavirus pandemic.
Makana Chock, Ph.D., Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University
Peter J. Hotez, M.D., Ph.D., Dean of the National School of Tropical Medicine and Professor of Pediatrics and Molecular Virology & Microbiology, Baylor College of Medicine
George Latimer, Westchester County Executive
Dr. Seema Yasmin, Director of the Stanford Health Communication Initiative, Clinical Assistant Professor of Medicine in the Department of Medicine at Stanford University and a Visiting Professor at UCLA.
|2:30 – 2:45 p.m.||Break|
|2:45 – 4:00 p.m.||Session 2 - Employee Communications during a Pandemic: Best Practices|
Communicating effectively with your school district employees during the best of times can be a challenge, let alone during a global pandemic. In this segment, we’ll explore overall best practices for employee communications and engagement, then focus on communicating during emergencies such as the ongoing coronavirus pandemic.
You’ll learn how to:
Obtain buy-in to your vision
Build support for change
Improve employee morale and engagement
Influence attitudes or behavior
Use employee communications to drive organizational culture
Hear from educational leaders and experts in internal communications and get practical takeaways you can bring back to your district.
Kim Allen, Managing Partner, Communications, Dixon Schwabl
Nadine General, Vice President of Agency Nonprofit Services, Dixon Schwabl
Michael Nagler, Superintendent, Mineola Public Schools and 2020 NYS Superintendent of the Year